Paper, Film or a Special Solution? How to Choose the Right Label Material

The appearance of a label matters, but the material it is made from is just as important. A poorly selected label may peel off, become damaged by moisture, fade or become unreadable far too quickly. That is why material selection should always begin with the intended application environment.

Paper labels for general applications

Paper is one of the most commonly used label materials. It offers an attractive appearance, can be produced with many different finishes and works well for a wide range of indoor applications.

It can be an excellent option for products that are not constantly exposed to moisture, heavy mechanical wear or extreme temperatures.

Different paper types can create anything from a natural handcrafted look to a clean and premium appearance.

Film labels for demanding environments

When a product is exposed to water, humidity, oils or other challenging conditions, a film-based label may be the better choice.

Film labels can offer greater durability and, when combined with the right adhesive, can work well for cosmetics, chemicals, industrial products and refrigerated applications.

The face material is only part of the solution

Choosing the correct label is not just about selecting the visible material. The adhesive is equally important.

Different adhesives may be required for glass, plastic, cardboard or special surfaces. Very smooth, rough, curved or small-diameter containers may also require specific solutions.

Consider the entire product life cycle

Think about how the product will be stored, transported and used.

• Will it be refrigerated?
• Will it frequently come into contact with water or humidity?
• Will it be used outdoors?
• Could it be exposed to chemicals or oils?
• Does the information need to remain readable for a long period of time?

The more accurately these conditions are defined, the easier it becomes to select the right label construction.

Labels without unnecessary compromise

A successful label solution matches both the visual identity of the product and its real-world environment. By combining the right face material, adhesive and production technology, it is possible to create a label that looks professional and performs reliably over time.